Communications
Posters + Events
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Designed graphics for SOM’s Winter Shadowship program, creating a flexible visual system using a Processing script to generate iterations for future years.
Graphics include posters, welcome boxes, social media graphics.
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Designed a series of SOM Summer Internship posters, creating a versatile visual system with a custom Processing script to generate fresh variations for future years. This approach ensured consistency while allowing for dynamic updates to engage new audiences each summer.
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Event graphics for the second International Research and Design Forum, organized by the SOM Foundation in partnership with the Cluster of Excellence Integrative Computational Design and Construction for Architecture (IntCDC) at the University of Stuttgart.
Social Media
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→ SOM Social Media Graphic Standards
Developed social media graphic standards to amplify SOM's brand presence. Designed templates and guidelines, to ensure consistency and strengthened visual identity across platforms.
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Created a unified graphic identity for SOM’s Employee Resource Groups (ERGs) to ensure a consistent visual language across all internal and external communications.
Developed templates, logo variations, and design guidelines that aligned each ERG with SOM’s brand while allowing unique expressions for each group.
This cohesive approach strengthened ERG visibility, fostered inclusivity, and reinforced SOM's commitment to diversity and community within the organization.
Holiday
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Design and animation of SOM’s annual holiday card
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Design and animation of SOM’s Lunar New Year card
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Design and animation of SOM’s Dragon Boat Festival card
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Design and animation of SOM’s Mid-Autumn Festival card
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Design and animation of SOM’s national day cards for the MENA market